Products
Digital Standee – 4K Commercial Standee Displays
A digital standee is a free-standing, floor-mounted display that turns any entrance, aisle or lobby into a dynamic advertising surface. Our flagship TTS55 is a 55-inch, 4K UHD, commercial-grade tower standee made in India — built for retailers, showrooms, hotels and offices that need an eye-level screen without wall mounting or civil work.
Key benefits
Floor-standing, zero wall work
A digital standee needs only a power socket. There is no wall mounting, no bracket engineering and no civil work, so you can place it near an entrance today and move it to a promotion zone next week. That flexibility suits leased retail space and pop-up activations.
4K UHD clarity at eye level
The TTS55 runs at 4K UHD resolution, so product imagery, menus and video stay sharp even when a customer is standing right in front of it. Eye-level placement means the content is read, not glanced past.
Commercial-grade, not a consumer TV
The panel and internals are rated for long daily duty cycles typical of retail and hospitality hours, unlike a household television that is designed for a few hours of evening viewing. That rating is what keeps the screen reliable through a full trading day.
Managed by the LumiiSign cloud CMS
Every standee pairs with LumiiSign, so you schedule playlists, swap creatives and daypart content from a browser. One dashboard controls a single unit or a fleet of standees across multiple stores.
Made in India
The TTS55 is manufactured in India, which keeps lead times shorter, support local and pricing transparent for Indian buyers, with no import duty surprises.
Specifications
Confirmed specifications are shown below. Items marked "On request" are configured per order — ask our team for the full spec sheet.
| Model number | TTS55 |
|---|---|
| Type | Tower-type floor-standing digital standee |
| Screen size | 55 inch |
| Resolution | 4K UHD (3840 × 2160) |
| Dimensions (L × W × H) | 60 × 90 × 170 cm |
| Orientation | Portrait (tower) |
| Mounting | Free-standing floor unit |
| Country of origin | Made in India |
| Indicative price | Approx. ₹96,000 (ex-works) |
| Content management | LumiiSign cloud CMS |
| Brightness (nits) | On request |
| Contrast ratio | On request |
| Operating hours rating (16/7 or 24/7) | On request |
| Panel type | On request |
| Built-in player / OS | On request |
| Connectivity (Wi-Fi / LAN / HDMI / USB) | On request |
| Warranty | On request |
| Power consumption | On request |
Pricing: The 55" TTS55 tower standee is priced at approximately ₹96,000 (indicative, ex-works). Larger and touch-enabled variants are quoted on request.
Where it works best
Place a standee at the store entrance for offers, or in aisles for product storytelling and cross-sell prompts.
Use a standee as a portable digital menu or specials board near the counter or queue.
Deploy in reception for visitor welcome messages, wayfinding and internal announcements.
Show token numbers, department directions and health awareness content in hospital and clinic lobbies.
Why commercial-grade, not a consumer TV
A consumer television is engineered for a few hours of viewing per day in a climate-controlled living room. A digital standee in a store or lobby runs for the entire trading day, often in warmer, brighter and dustier conditions. Commercial-grade hardware is specified for that reality — the panel, power supply and thermal design are rated for extended duty cycles.
Commercial displays are also built for portrait orientation and continuous static-plus-video playback, which is exactly how signage content behaves. Using a household TV for signage typically voids the warranty for commercial use and risks image retention and early failure. The TTS55 is designed from the outset for this workload.
Installation, support & warranty
Because a digital standee is free-standing, installation is simply positioning and powering the unit, then connecting it to your network so LumiiSign can reach it. For multi-store rollouts, our Bengaluru team coordinates delivery, on-site placement and CMS onboarding, with pan-India logistics on request.
After go-live we help with content setup, playlist scheduling and staff training on LumiiSign. Warranty terms and optional annual maintenance contracts (AMC) are shared with your quote — see CONTENT-TODO for the exact warranty period to be confirmed.